Light purple is a good choice for a feminine design. You can use bright purple when promoting children's products, for example "Barney The Dinosaur" It can also be seen as a royal color and quite rich as the color purple was seen as a color worn only by the rich because it was not natural. However because of the royal connotations i don't want it to be used in my magazine because i think the target audience is looking for something more lighthearted and less sophisticated as it's supposed to be fun. Purple may be seen as to fancy or classy for my magazine.
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